omnipod
The Challenge
It’s no secret that managing diabetes is complex—for both patients and physicians. But could there be a tool to make the treatment experience easier for everyone involved?
Enter Omnipod, the first and only tubeless AID for glucose management that’s truly simplified. If only everything were so simple. Omnipod was a recent entrant in a market with firmly entrenched pump competitors that were trusted by HCPs. We needed to work to break through and help get their story across to HCPs.
My Role: Creative Direction, Strategy Collaboration, Vendor Communication & Collaboration, Creative Team Lead
The
Solution
Sophistication Made Simple
We showcased Omnipod as the uniquely elegant and streamlined tool that manages the stress of diabetes. It was a simplified solution to build on perceptions of Omnipod and support reducing the burden of care overall for patients and HCPs alike.
Alternative Concept
Stay Centered
Alternative Concept
Now U See
