Creative leader with 20+ years of experience shaping brand strategy, storytelling, and digital content across healthcare, consumer, publishing, and emerging markets.

I combine traditional creative direction with AI-powered innovation to help brands and businesses grow, connect with audiences, and adapt in a rapidly changing landscape.

Areas of Expertise:

• Brand Strategy & Positioning: naming, identity systems, campaign frameworks

• Storytelling & Presentation Design: translating complex ideas into engaging narratives

• AI & Emerging Tech: ChatGPT, Copilot, Midjourney, Firefly, AR/VR, interactive media

• Content Ecosystems: TikTok, Instagram, Amazon, Etsy, Shopify

• Creative Leadership: mentoring teams, driving collaboration, building scalable systems

  Highlights:

• Directed award-winning omnichannel campaigns in healthcare and consumer categories

• Built publishing and ecommerce ventures with integrated branding and digital products

• Developed AI-assisted systems for content creation, growth marketing, and social platforms

• Created brand naming and identity solutions for healthcare, publishing, and ecommerce projects

• Produced digital resources and creative toolkits to support entrepreneurs and independent creators

I’m passionate about helping organizations, regardless of size, bridge traditional creative strategy with AI-enabled approaches, ensuring brands remain relevant, human, and scalable in the age of transformation.

Always thirsting for a challenge, I have won awards including PM360, MM&M, the Tomorrow Awards, SXSW Interactive, the One Show, Google Creative Sandbox, ADDYs, Webby Awards, Adweek, and more.